If you purchased FL Studio as a download from the Internet then we call you a 'Download customer' or if you purchased FL Studio in a store and it came on a CD in a box then we call you a 'Box customer'...where's the 'humanity'? :)
You can watch the Lifetime Free Update video here.
So, does this mean you will get everything we develop for free from now on? No, most new stuff that is built into FL Studio is included free to improve the application and make it more competitive with other software on the market. When we develop something new, such as a synthesizer or other module, we may build it into FL Studio and include it free in the next update, or offer it as an optional purchase. But don't worry, there is always lots of bug fixes, new features, synths, effects, etc., provided free with each FL Studio major version release.
How does Image-Line stay in business? That's kind of you to ask. We have two overriding philosophies that help us. First, we believe you shouldn't have to pay for bug fixes. All those companies charging for new versions are in effect 'burning customers' as fuel in the engine of development. Over time, the cost of yearly updates, for what usually includes many bug-fixes, wears thin and customers move on to other products. Our lifetime free updates policy does attract a lot of new customers, FL Studio is possibly the world's most popular DAW but importantly we tend to keep nearly all our customers for the long-haul, and so the active up-to-date, user base just keeps growing! It's the word of mouth, from this loyal and growing crowd, helps to propel us forward.
One of our philosophies is that you should only pay for features you use. In this way, we include a number of optional (demo) synthesizers, effects and sounds. Since our loyal customer base is so large (thanks to all of you), the combined new and additional sales pay for the free updates to the existing customer base. This model has been working for us for over 15 years and we are continuing to grow. So, please purchase FL Studio and add-ons, support the entire FL Studio community...Lifetime Free Updates are powered by you.